March 2013

All Natural Goodness with Mentholatum Lip Pure

Formulated with 100% food-grade ingredients and only using the finest natural ingredients, Mentholatum Lip Pure range contains no preservative and colorant, making it safe even for those suffering from sensitive lips. The Mentholatum Lip Pure is formulated with handpicked ingredients from all over the world i.e. South America, Africa, Italy, Australia and France, giving your lips only the best natural lip care and keeping it healthy and moisturized all-day long.

Lip Pure has now extended the range from only offering Fragrance Free variant to the latest addition, Lip Pure Orange variant. Lip Pure Orange has a very light Orange fragrance that will help lift up your senses.

The key ingredients of the Lip Pure Orange include:

  • Natural Beeswax (South America)
    Natural Beeswax are made by bees in the cell walls of honeycombs. In the formulation of the Lip Pure, highly concentrated handpicked beeswax from South America is used for its emollient, soothing and softening properties. It helps the lips to retain moisture and therefore prevent dry and chapped lips.
  • Shea Butter (Africa)
    Extracted from the African Shea Tree, the Shea Butter not only hydrates cells but it helps the lips regain its natural elasticity by preventing further moisture from escaping the cells. This helps the lips lock in moisture for longer lasting hydration.
  • Olive Oil (Italy)
    Olive Oil source from Italy the country which best known for its high quality olive oil has powerful skin soothing properties is excellent for extra dry skin and sensitive skin. It also helps reduce fine lines, prevents dryness and chapping keeping the lips soft and supple.
  • Macadamia Ternifolia Seed Oil (Australia)
    Macadamia Ternifolia Seed Oil from Australia is an excellent moisturizing ingredient as it effectively penetrates and hydrates lips, providing nourishment, repair and moisturization.
  • Natural Phytosqualane (France)
    Phytosqualane from France creates a natural shield to protect the lips from any forms of irritation. It helps hydrate the lips and it is also easily absorbed into skin, leaving it smooth without the extra greasiness.

Lip Pure also contains Vitamin E, an anti-oxidant which has the ability to fight free radicals that causes damage to our skin. It helps to soothe lip damage caused by the sun, wind and excessive dryness caused by the harsh weather.

Lip Pure lip balms are very light in texture and non-oily. Enjoy the natural goodness today.

Mentholatum Lip Pure is available in two variants; Fragrance Free and Orange. It will be available at all leading pharmacies and major supermarket outlets from XX of April 2013 at RM 14.90 each.