December 2011

SUNPLAY SPF130 PA+++ With New Advance SOLAREX-3 Technology

For more Powerful Protection Against The Sun with Advance 3-in-1 UV Defense System

Sunplay Super Block SPF130 PA+++, the leading sunscreen brand that is known for its highest SPF sun protection now comes in the new Solarex-3 technology to provide you with a more powerful and long lasting protection against UVA and UVB.

This new innovative formula provides a unique 3-in-1 defence system, which includes:

Superior Photo Stability

Sunplay Solarex-3 formulation contains a unique combination of active ingredients that provides superior and stable broad spectrum protection against UVA and UVB. Superior photo stability provides longer hours of protection without compromising the effectiveness of the sunscreen.


Anti-Aging

Sunrays is the major caused of skin aging. Ultraviolet (UV) radiation penetrates far beyond the top layer of skin (epidermis). The most significant damage occurs deep in the dermis, where collagen and elastin fibres break down much more quickly than they should, leading to deep wrinkles and loose, sagging skin.

Sunplay Solarex-3 formula contains highly active anti-aging ingredients such as Antileukine 6 which contains golden algae and marine extracts. It is rich in phosphatidylcholine, Vitamin A & E, and Lipoic Acid which helps to prevent skin aging process. It also contains RonaCare Ectoin, an innovative substance for skin protection from UV irradiation.


Intense Hydration

Like all types of heat, the sun dries your skin. Repeated sun exposure causes water to evaporate from the skin. In addition, hot temperature increases perspiration which inevitably increases the loss of water from the skin.

Sunplay new Solarex-3 formulation also contains Hyaluronic Acid to help replenish and lock in moisture. Hyaluronic Acid has water binding effects that give the skin a natural suppleness and it is also used to treat rough skin surfaces and skin dehydration. It has very high moisture retention ability, a long lasting softening effect and enhances the skin's elasticity.


Applying sunblock while outdooors is especially important with the effects of climate change and global warming that we are currently experiencing. Global warming has increased the average temperature of the earth's near-surface air and oceans. Environmental experts have indicated that the temperature is likely to increase 1.1°C to 6.4°C between 1990 and 2100. It is also predicted that with the increase of temperature by 2°C, as a consequence of climate change, the carcinogenic effect of UV solar may also increase by 10% and this will also increase the risk of skin cancer.

Prolonged exposure to UV rays without protection can cause acute and chronic effects to the skin. Photoaging is one of the chronic effects. Symptoms of photoaged skin include dryness, deep wrinkles, accentuated skin furrows, sagging, loss of elasticity, mottled pigmentation and telangiectasia (dialated blood vessels near the surface of the skin).

It is therefore important to choose a powerful and photostable sunblock which provides you with high and long lasting sun protection like Sunplay Superblock SPF 130 PA+++, so that you can stay out freely under the sun without worries.

Sunplay Superblock SPF130 PA+++ is ideal for long hours of outdoor or water activities as it is also super water proof. The unique Japan Watery Liquid formulation gives it an ultra light, water-like texture without the greasiness. It also absorbs easily into the skin upon application. It is also formulated to suit Asian skin and is safe to be used on the face and the body.

Sunplay SPF130 PA+++ 35gm with new Solarex-3 formulation is already available at all leading pharmacies and major supermarket outlets selling at RM35.90