November 2009

Perfect x Simple

Pharmaceutical Standard Skincare for Skin Beauty Confidence

The key to beautiful skin simply lies in a good product with good ingredients for you.

Realizing this, The Mentholatum Co, USA and Rohto Pharmaceutical Co. Japan has jointly researched and developed a skincare range that brings beauty back to basics – Perfect, Simple & Confident. Hada Labo uses only the purest ingredients that are beneficial to the skin, with no unnecessary additives and manufactured under strict pharmaceutical standards.

After a successful launch in Japan, Hada Labo has finally arrived in Malaysia so Malaysian women can truly experience high quality and safe skincare products, confidently.

Using technology developed through the manufacturing of drugs, Hada Labo products are produced in a pharmaceutical manufacturing environment, under strict GMP (Good Manufacturing Practice) guidelines to ensure Quality, Reliability & Effectiveness in our products. From raw material selections to the manufacturing processes and product quality control, we strive to ensure compliance with pharmaceutical grade standards of quality.

Hada Labo skincare philosophy:

"PERFECT X SIMPLE" – for ultimate perfection and ultimate simplicity

Hada Labo uses the finest, purest and highly effective ingredients to provide you with the ultimate result of beautiful skin. Inspired by traditional Japanese beauty wisdom, Hada Labo adopts a "no more no less" philosophy in the formulation of its products for the "perfect" ingredients ratio to give optimal results. Unnecessary additives, colorant, fragrance and mineral oil that will burden the skin are omitted. Only essential ingredients that are beneficial to the skin are retained to ensure maximum effectiveness - Only the best for your skin and nothing else...

Hada Labo has three different range of products to meet different consumer needs. Each range is referred to by its key ingredient so consumer will know exactly what they are buying into and what it does for their skin.

The Hada Labo AHA/BHA series is inspired by the smoothness and delicateness of an unshelled egg. This "eggquisite" range contains Alpha Hydroxy Acid and Beta Hydroxy Acid to gently exfoliate and refine skin's texture for visibly clear, smooth and radiant skin.

Hada Labo Arbutin Whitening series is designed to fulfill your dream of white and perfect skin. It contains Arbutin, an extract from bearberry plant that is natural, safe and has effective whitening properties. It helps to brighten up complexion for visibly fair and radiant skin.

The signature range is none other than the Hada Labo Super Hyaluronic Acid Moisturizing series, which lastingly hydrates and nourishes the skin for smooth, radiant and crystal-clear skin. The key ingredient – Super Hyaluronic Acid, has twice the moisture retention capacity of Hyaluronic Acid (1 gram of Hyaluronic Acid can hold up to 6 litres of water), to effectively replenish critical moisture to the skin. It also has the ability to mimic skin's natural moisturizing ability to enhance water retention of the epidermis.

First launched in Japan in 2004, its star product, Super Hyaluronic Acid Moisturizing Lotion is a clear favorite with beauty lovers and is ranked as the No.1* face lotion in Japan, selling 1 bottle every 4 seconds! This product instantly hydrates skin and helps preserve its optimum moisture balance. It replenishes and locks in moisture for complete hydration, making skin feel significantly softer and suppler.

The answer to fuss-free, result oriented skincare is finally here. Hada Labo is the solution for modern, urban women who look for simple, safe and effective products minus the unnecessary burden on the skin.

Hada Labo skincare products are available exclusively at Guardian pharmacies.

* Source: Intage Inc. (2008 August to 2009 February)