April 2009

A NEW GENERATION OF SUN BLOCK
SUNPLAY SKIN AQUA range offers Complete UV Defense with All Day Hydration

One of Japan's leading sun protection brand SUNPLAY, today unveiled SKIN AQUA, its new range of daily usage sun block specially formulated for protection against harmful UVA and UVB rays while keeping the skin hydrated for softer, younger looking skin.

SUNPLAY SKIN AQUA's propriety formulation includes stable broad spectrum UV coverage against UVA & UVB with effective moisturizing & antioxidant ingredients - Hyaluronic acid, Hydrolyzed Collagen, Vitamin B5, C & E that effectively keeps skin moisturized as well as to help prevent premature aging. SUNPLAY SKINAQUA comes in a light texture that gives a non-greasy feel, suitable for everyday use.

Aside from the high grade sun block ingredients, SUNPLAY SKINAQUA is enriched with moisturizing ingredients - Hyaluronic acid, Hydrolyzed Collagen, Vitamin B5, C & E to give smooth, radiant and younger looking skin.

Hyaluronic Acid is one of the chief components of the body's extracellular matrix. Daily exposure to the sun irradiates and degrades this matrix, causing possible aging effects. SUNPLAY SKIN AQUA supplies supplementary doses of this beneficial ingredient that will help combat this problem which is especially important to Asian skin that is more prone to pre-mature aging. Hyaluronic Acid's super moisturizing properties enables high retention of water within skin which assists with tissue repair.

SUNPLAY SKIN AQUA comes in two variants – UV Moisture Gel and UV Moisture Milk. UV Moisture Gel (80g) with SPF 25 PA++ provides effective UV protection against UVA and UVB. The UV Moisture Milk (42g) has higher UV protection with SPF 50+ PA+++ and is suitable when exposed for a longer time under the sun as it is waterproof.

SUNPLAY SKIN AQUA products are available at all pharmacies and leading supermarkets.